People still need quality healthcare, no matter what the economic climate. For most businesses, the kneejerk reaction is to first cut spending on marketing, but now is actually the perfect time to invest in getting your name out. Because your competitors are experiencing similar budget cuts, your advertising dollars will go even further. Your name will be more prominent, and when the recession ends, you will already have new patients in place and won’t be clamoring to make up for lost marketing opportunities. Plus, you can advertise affordable payment plans, and prove to your existing patients that you are dedicated to their well-being through thick and thin.